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Miscellaneous thoughts and ramblings
Monday, August 25, 2008
Obamas: We're Just Like You - Mistake
I think this approach is a big mistake for the Obamas. Obama's success to date has been predicated on how special he is. He's supposed to transcend politics as usual, and deliver change that mere mortals can't or won't. McCain successfully punctured this balloon with the celeb adds, aided by Obama overplaying his celebrity with his world tour. But McCain's successful attack is, in my opinion, paying extra dividends, in that it forced Obama to take the "we're just like you" tack.

It's like the Wizard of Oz opening his own curtain without the help of Dorothy's dog Toto. "Hey everyone! I'm just an ordinary guy with an ordinary family, complete with kids that sound annoying when someone hands them a microphone in front of adult company." Strips him of his grandeur, and I'm not sure what's left as a selling point once that's gone.
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